“We’ll create this project for an imaginary client.”
“Here are the instructions, now get started on your film.”
“Imagine the client wants this type of design. Think about the audience, and start researching.”
As a senior Communication major, I’m starting to notice a pattern in my class projects: that is, a glaring absence of an actual client and real world experience. There are reasons for this absence, and perhaps the most significant is America’s widespread mindset that education is synonymous with a classroom setting. This is strange—and inaccurate—and tends to result in practice-based subjects getting the short end of the stick.
My major is attempting to straddle the line between practical professional development (which you learn only by doing) and academic rigor (which isn’t related to practical skill—for example, think of these master writers and filmmakers who didn’t learn their craft in college). In my opinion, a four year COM major should be made up of at least two years of legitimate real-world on-the-job high-stakes achievement—maybe like trade school—as well as the option of a media theory course. In order to add academic rigor, COM majors should pick a separate subject to specialize in (bio, psych, physics, sociology, history, tech, etc.) so that they’ll have a pool of knowledge to draw from when creating media.
We’re trying to train communicators, right? Is being able to explore within a sheltered environment for four years really a beneficial experience, disconnected from real clients and all the associated challenges of working with them? When do you learn how to deal with humanity—the demanding client, the client of prolonged silences, the client who can’t make up their mind? Many communicators are freelancers. These are legitimate concerns.
On the other hand, some subjects do seem to fit right into the classroom environment. In my personal case, I’m only motivated to learn mathematics while in a classroom setting. However, when I think about this I start to wonder . . . I know a few students who take joy in learning math on their own, and they hardly get anything valuable from these classes. Is it possible that classrooms are made specifically for those who are not already accomplished in the subject area?
A classroom is an academic arena. It’s a place for ideas and arguments to grow as they encounter one another, a place separate and distinct from the outside world. Sometimes it’s a padded starting ground for those who are beginning to learn their craft-based professions, but no matter your initial writing ability or your filmmaking ability (graphic design is a bit of another story in my opinion), the classroom will not be an ideal skill-honing environment. In fact, I don’t think people with professional communication aspirations go to college to learn their trade (at least I hope not…), but rather to get a broader base of knowledge, new experiences, a respected credential, and practice navigating the world as an adult.